Answers to common questions about our acquisition criteria, confidentiality, transaction process, deal structures, and founder transition options.
We acquire founder-led consumer product brands with established revenue, proven customer demand, and practical opportunities for operational improvement. We typically review brands with approximately $1M–$30M in annual revenue.
We treat early conversations and information shared with us as confidential. Before detailed or sensitive information is exchanged, the parties may enter into a non-disclosure agreement (NDA). We do not contact employees, suppliers, customers, or other business relationships without the founder’s approval.
We start with a high-level overview — brand story, product mix, sales channels, and founder goals. We do not require sensitive financial or operational details until mutual fit is confirmed.
A transaction may take approximately 10–20 weeks from the initial conversation to closing, though timing varies by complexity. See our Transaction Timeline for a step-by-step overview.
Yes. We offer flexible transition options, including full exit, phased transition, or ongoing involvement. Each founder’s situation is unique.
Yes. We are open to majority acquisitions, partial sales, phased transitions, and selected operating partnerships depending on the founder’s goals and the needs of the business.
BridgeWell evaluates opportunities as a principal buyer, not as a broker listing the business for sale. Where appropriate, we may work with aligned capital partners to support a transaction.
No. An initial conversation is simply a confidential way to explore whether there may be a fit. There is no obligation or pressure to proceed.